Tell The Story

Marketing is about connection. My favorite marketing tip that builds rapport, trust and opens doors of communication like no other is Tell The Story. One of the most effect ways to connect is to share how you got to this place in your life professionally. The Story...

How Does Google Ranking Work?

A chamber member asked me about this and to be honest, that’s a loaded question. Google uses over 200 different factors in a very complex computer algorithm to determine whether your web page(s) best fulfills the requested search. Read that again – Google’s primary...

Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week – Youtube for Business, Part 3

The focus of your first videos should be content; a little editing is needed but the goal is to start making videos and uploading them so don’t get overwhelmed. Keep it simple. A basic video editing program is plenty to start. Learn how to create and add an intro and...