5. What is Profit Margin

Profit Margin is the percentage of each sale that you get to keep after you have paid the necessary expenses to provide your goods or services. You have 2 profit margins: Your gross profit margin is the % you have left after cost of goods and/or cost of labor are paid...

Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week – Youtube for Business, Part 3

The focus of your first videos should be content; a little editing is needed but the goal is to start making videos and uploading them so don’t get overwhelmed. Keep it simple. A basic video editing program is plenty to start. Learn how to create and add an intro and...