Tell The Story

Marketing is about connection. My favorite marketing tip that builds rapport, trust and opens doors of communication like no other is Tell The Story. One of the most effect ways to connect is to share how you got to this place in your life professionally. The Story...

Front Counter Whoas…

Your front counter sales person makes a difference… Perhaps I am OCD about customer service. I spent 10 years working for a fabulous retail company that valued it above all else. I spent 11 years as the owner of a service-based company that recognized how...

5. What is Profit Margin

Profit Margin is the percentage of each sale that you get to keep after you have paid the necessary expenses to provide your goods or services. You have 2 profit margins: Your gross profit margin is the % you have left after cost of goods and/or cost of labor are paid...