Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of The Week – Facebook For Business Part 1

Who’s on Facebook? While there is a lot of talk of teens and twenties stepping away from Facebook, there’s still a huge number of new users and daily users in the 30 – 60 age range. This goes across all genders, income levels, and regions of the US and the world. One...

Marketing Tip of the Week: Take A Class

There are two parts to every good business transaction – the seller and the buyer. The seller is only as good as their product or service, It doesn’t matter how fantastic your sales skills if you are selling a crappy product, or your service has a reputation for being...

Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

Marketing Tip of the Week – Promote It!

Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that...