Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week – Google It!

The search engine that ate everything – Google. You’re going to get tired of hearing about it, but it’s just too important. If you have a minimal internet presence and want to find new customers, then you need to get a firm grasp on how search engines work and how...

A Passionate Life

Zig Ziglar said “When you catch a glimpse of your potential, that’s when passion is born.” Today I want to talk to you about passion. As a little girl, I spent most of my spare time in books. I lived in a small, shabby house on a country road too far away to walk or...

Where is the “Customer” in Your “Service” ???

Tell me if any of these scenarios sound all-too familiar: The flooring company you hired to replace your carpet tells you their technician and his assistant will be there at 8:00 am. At 9:30 they call to tell you they are running late… Your pest control service was...