Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week: Ask For Content Help!

A concept that really intrigues me is finding ways to get my customers, my “fans,” to help me create great content for my business social media and website. I think I am behind on this for one simple reason – I don’t ask for it! I don’t think about asking for a photo,...

Marketing Tip of the Week – Webinars!

Think outside the box with WEBINARS! They’re not just for motivational speakers, sales reports and MLMs anymore! Do you have a special skill or knowledge that you could convert into VALUABLE CONTENT in the form of a webinar? People love learning new things and love...

Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...