Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

A Passionate Life

Zig Ziglar said “When you catch a glimpse of your potential, that’s when passion is born.” Today I want to talk to you about passion. As a little girl, I spent most of my spare time in books. I lived in a small, shabby house on a country road too far away to walk or...

Where is the “Customer” in Your “Service” ???

Tell me if any of these scenarios sound all-too familiar: The flooring company you hired to replace your carpet tells you their technician and his assistant will be there at 8:00 am. At 9:30 they call to tell you they are running late… Your pest control service was...

Selling Service in the Health and Fitness Industry

A friend of mine is a professional sports coach and was commenting how often he sees poor “business” practices in the sports/fitness world. While I do work out regularly, I had never stopped to evaluate this particular industry before. In the U.S., health...