Marketing Tip of the Week: YouTube for Business, Part 2

Don’t let the first video be intimidating. A good quality cellphone, video camera or tablet will provide decent picture quality. My personal “must haves” are simple: 1)a tripod to hold the camera still, 2) a decent quality recording device (I like to use an ipad...

Marketing Tip of the Week: Ask For Content Help!

A concept that really intrigues me is finding ways to get my customers, my “fans,” to help me create great content for my business social media and website. I think I am behind on this for one simple reason – I don’t ask for it! I don’t think about asking for a photo,...

Marketing Tip of the Week – Webinars!

Think outside the box with WEBINARS! They’re not just for motivational speakers, sales reports and MLMs anymore! Do you have a special skill or knowledge that you could convert into VALUABLE CONTENT in the form of a webinar? People love learning new things and love...

Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

Marketing Tip of the Week – Promote It!

Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that...