How Does Google Ranking Work?

A chamber member asked me about this and to be honest, that’s a loaded question. Google uses over 200 different factors in a very complex computer algorithm to determine whether your web page(s) best fulfills the requested search. Read that again – Google’s primary...

Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week – Youtube for Business, Part 3

The focus of your first videos should be content; a little editing is needed but the goal is to start making videos and uploading them so don’t get overwhelmed. Keep it simple. A basic video editing program is plenty to start. Learn how to create and add an intro and...