Handling Negative Online Reviews

Let’s be honest – no one hits a homerun every time. Every business has mediocre or even bad reviews. How you handle them is what counts. First – don’t respond immediately; use the review as an opportunity to talk to your team. Maybe there was a lack of...

Marketing Tip of the Week: YouTube for Business, Part 2

Don’t let the first video be intimidating. A good quality cellphone, video camera or tablet will provide decent picture quality. My personal “must haves” are simple: 1)a tripod to hold the camera still, 2) a decent quality recording device (I like to use an ipad...