Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

A Passionate Life

Zig Ziglar said “When you catch a glimpse of your potential, that’s when passion is born.” Today I want to talk to you about passion. As a little girl, I spent most of my spare time in books. I lived in a small, shabby house on a country road too far away to walk or...

Where is the “Customer” in Your “Service” ???

Tell me if any of these scenarios sound all-too familiar: The flooring company you hired to replace your carpet tells you their technician and his assistant will be there at 8:00 am. At 9:30 they call to tell you they are running late… Your pest control service was...

KPI #5 – Productivity

Productivity and efficiency go hand in hand.  If your people are productive, but there are holes in your systems and procedures, both your team and you are losing valuable opportunities to make more money and complete more work. I look at Productivity both...

KPI #4 Number of Sales Receipts or Work Orders

So now we have covered why I think KPI’s are so amazing, how to figure out your accurate Gross Profit Margin, the importance of tracking your Weekly Gross Sales, and why increasing your Average Sales Per Receipt helps you work smarter instead of harder for the same...

KPI #3 – Average Sales Per Receipt or Work Order

Now that we’ve dealt with Gross Profit Margin and Weekly Gross Sales, let’s look at a Key Performance Indicator (KPI) that goes all the way down to the “per transaction” level. When we talk about working smarter, not harder in service, it isn’t just about streamlining...