Marketing Tip of the Week: Effective Email Marketing Part II

Effective Email Marketing, Part II: After making sure you have a great subject line that makes them WANT to read your email you also want them to take action. The best way to do that is to REWARD them for it with some kind of INCENTIVE to take action. Do you want them...

Marketing Tip of the Week: Take A Class

There are two parts to every good business transaction – the seller and the buyer. The seller is only as good as their product or service, It doesn’t matter how fantastic your sales skills if you are selling a crappy product, or your service has a reputation for being...

Marketing Tip of the Week: Ask For Content Help!

A concept that really intrigues me is finding ways to get my customers, my “fans,” to help me create great content for my business social media and website. I think I am behind on this for one simple reason – I don’t ask for it! I don’t think about asking for a photo,...

Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

Marketing Tip of the Week – Promote It!

Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that...