Marketing Tip of the Week: Effective Email Marketing Part II

Effective Email Marketing, Part II: After making sure you have a great subject line that makes them WANT to read your email you also want them to take action. The best way to do that is to REWARD them for it with some kind of INCENTIVE to take action. Do you want them...

Marketing Tip of the Week: Effective Email Marketing, Part 1

How many of you do email marketing? In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. So now that we know we NEED to be doing it, what do you need to do to make sure YOUR emails get read?...

Marketing Tip of the Week: Take A Class

There are two parts to every good business transaction – the seller and the buyer. The seller is only as good as their product or service, It doesn’t matter how fantastic your sales skills if you are selling a crappy product, or your service has a reputation for being...

Marketing Tip of the Week: Ask For Content Help!

A concept that really intrigues me is finding ways to get my customers, my “fans,” to help me create great content for my business social media and website. I think I am behind on this for one simple reason – I don’t ask for it! I don’t think about asking for a photo,...