Marketing Tip of the Week: YouTube for Business, Part 2

Don’t let the first video be intimidating. A good quality cellphone, video camera or tablet will provide decent picture quality. My personal “must haves” are simple: 1)a tripod to hold the camera still, 2) a decent quality recording device (I like to use an ipad...

Marketing Tip of The Week – Facebook For Business Part 1

Who’s on Facebook? While there is a lot of talk of teens and twenties stepping away from Facebook, there’s still a huge number of new users and daily users in the 30 – 60 age range. This goes across all genders, income levels, and regions of the US and the world. One...

Marketing Tip of the Week: Effective Email Marketing Part II

Effective Email Marketing, Part II: After making sure you have a great subject line that makes them WANT to read your email you also want them to take action. The best way to do that is to REWARD them for it with some kind of INCENTIVE to take action. Do you want them...

Marketing Tip of the Week: Effective Email Marketing, Part 1

How many of you do email marketing? In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. So now that we know we NEED to be doing it, what do you need to do to make sure YOUR emails get read?...