Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

Marketing Tip of the Week – Promote It!

Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that...

Marketing Tip of the Week – Google It!

The search engine that ate everything – Google. You’re going to get tired of hearing about it, but it’s just too important. If you have a minimal internet presence and want to find new customers, then you need to get a firm grasp on how search engines work and how...

Where is the “Customer” in Your “Service” ???

Tell me if any of these scenarios sound all-too familiar: The flooring company you hired to replace your carpet tells you their technician and his assistant will be there at 8:00 am. At 9:30 they call to tell you they are running late… Your pest control service was...

Selling Service in the Health and Fitness Industry

A friend of mine is a professional sports coach and was commenting how often he sees poor “business” practices in the sports/fitness world. While I do work out regularly, I had never stopped to evaluate this particular industry before. In the U.S., health...