5. What is Profit Margin

Profit Margin is the percentage of each sale that you get to keep after you have paid the necessary expenses to provide your goods or services. You have 2 profit margins: Your gross profit margin is the % you have left after cost of goods and/or cost of labor are paid...

4. How To Increase # of Transactions

How many times does your customer buy from you? Maybe you are a realtor and most clients will only buy/sell with you once in 10 years, or you own a service business where you only see customers twice a year. You are thinking it’s not possible to increase the number of...

3. Average Dollar Amount Per Sale

The average dollar amount per sale should be calculated based on the number of sales transaction in the previous 3 months, 6 months, or 12 months. It could be as low as $5-10 for a retail store, or $30,000 for a customer remodeller or car dealer. Your goal is to...

2. Increase Sales Conversion Rate

Conversion Rate refers to the percentage of people who make a purchase (they convert from prospect to customer/client). For example, if 20 people walk through a store on a given day and 5 buy something, that store’s conversion rate is 25% for the day. It’s important...

1. Lead Generation

The best lead generator is always going to be current happy customers. So before we go further, make sure that you are providing the kind of service and/or goods that people want to come back over and over again for and then tell others about you. Below is a list of...