Marketing Tip of the Week: Effective Email Marketing Part II

Effective Email Marketing, Part II: After making sure you have a great subject line that makes them WANT to read your email you also want them to take action. The best way to do that is to REWARD them for it with some kind of INCENTIVE to take action. Do you want them...

Marketing Tip of the Week: Effective Email Marketing, Part 1

How many of you do email marketing? In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. So now that we know we NEED to be doing it, what do you need to do to make sure YOUR emails get read?...

Marketing Tip of the Week – Picture It!

What is unique about you that could be shared pictorially? Pinterest, Tumblr and Instagram are proof that a picture is worth a thousand words. I especially like Pinterest for specialty retail. We have several Chamber members that sell custom made items such as plaques...

Marketing Tip of the Week – Promote It!

Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that...

Marketing Tip of the Week – Google It!

The search engine that ate everything – Google. You’re going to get tired of hearing about it, but it’s just too important. If you have a minimal internet presence and want to find new customers, then you need to get a firm grasp on how search engines work and how...

A Passionate Life

Zig Ziglar said “When you catch a glimpse of your potential, that’s when passion is born.” Today I want to talk to you about passion. As a little girl, I spent most of my spare time in books. I lived in a small, shabby house on a country road too far away to walk or...